Photoshop Insider

On Friday, I got my hands on McNally’s “The Moment It Clicks” and It’s Even Better Than I Imagined

By Scott on Monday, January 28th, 2008 at 6:06 am | updates.

I saw it–one of the first copies off press of what I truly believe will be the single most important photography book of 2008; Joe McNally’s “The Moment it Clicks.” (Published by New Riders). I have to tell you—I was blown away. I had seen galleys, mock-ups, and proofs, but there’s nothing like seeing “The real deal,” and it was just stunning.

This sounds cliché, but I couldn’t put it down. In fact, I literally took it to lunch with me on Friday (my wife was thrilled, and made some remark about what a fun date she must be if I have to bring a book along when we go to lunch. I did let her look at it though. Believe it or not–it helped). Anyway, it was amazing to see the way his images and real life stories seamlessly wrapped around all the education and the “how to get a shot like this” sections–I’ve just never seen any book like it.

As that one copy make its way around our office on Friday, it made such an impact on everyone who opened it. Joe has done something really special here, and a BIG congratulations to Joe for so willingly sharing his wisdom, his humor, his invaluable insights, his instruction, and some of the most amazing images I’ve ever seen.

I gotta tell ya; if it was just a coffee table photo book, it would be worth it just for the incredible photos alone. If it it was just a book of Joe’s amazing stories, or the “how to get a shot like this” sidebars, or just those little nuggets of photography wisdom he gleaned from a life behind the lens, it would be worth it to get any one of those. But he gave us all four. One foot on the coffee table, and one foot in the classroom. I don’t know how he pulled it off—but he did—in a big way.

NOTE: It usually takes about two weeks between the printer, and the time bookstores get them warehoused and into their system, so we’re still probably around two weeks from seeing them in stock, but you can preorder your copy from Amazon.com or Barnes&Noble.com.

Comment form for this post

^#1

I’ll be looking forward to it being on the bookstore shelves. Thanks for the update, Scott.

Sam on January 28th, 2008 at 6:50 am

^#2

cant someone send it to me ( germany ) its double the price here and i dont even want the transalted version

sebsn on January 28th, 2008 at 7:38 am

^#3

Hi Scott,

Any chance NAPP members could get a discount in the future?

Regards,

MikeV

Michael Van der Tol on January 28th, 2008 at 9:23 am

^#4

Hi sebsn
Order it with amazon.com it,s about 40 Dollars including shipping. I did the same in austria. (could also have written that in german or.
jambo heinz

Heinz on January 28th, 2008 at 9:23 am

^#5

oooohhhhh!!!!! I saw a preview in Cape Cod, and I can’t wait for this book to come out! Thanks for the teaser!

Stacie C Morris on January 28th, 2008 at 9:29 am

^#6

Morning, Scott.

Question for you per your digital photography book (vol 2). On pg 47, you describe how to use a light meter to take an exposure measurement for a custom exposure using flash/strobes.

I’m an amateur looking to grow in my photographic competencies, and I recently purchased the TD5 spiderlite set-up (Scott Kelby studio kit from B&H) for home studio use. I also got a Sekonic L-358 light meter.

I understand how page 47 relates to measuring exposure from the perspective of a hot shoe flash or strobe, but how do I get exposure measurements for the TD5’s continuous light? Specifically, what settings on the light meter doI use to get the measurement?

Please e-mail me a response if you prefer, but I’d appreciate your help with this question. Thanks for all you do!!

Sincerely,

-Ade

Ade on January 28th, 2008 at 9:44 am

^#7

Would so love to get this book and I must say that I just hate living in Europe when a book like this goes on sale.

Its damn expensive to get here, and I can see the US price is damn low

Theis Poulsen on January 28th, 2008 at 11:08 am

^#8

I too previewed the book in Cape Cod last October at DLWS and I have already pre-ordered 2. One for me and one for my best friend as a belated Christmas gift. BTW Scott, thanks for the tip of the Confessions of a Pioneer Woman Blog - I am not hooked.

Cheers,
Laurel

Laurel on January 28th, 2008 at 12:22 pm

^#9

opps..I met “now” not “not”

^#10

I’ve been looking for pub of this book since you mentioned it awhile ago. Glad to see it’s finally out, and I’ll be adding it to my Amazon wish list. Thanks for giving it a review.

Speaking of books, I received the autographed copy of Digital Photography 2 that you bestowed on me. I completely read through it in about 3 hours - taking in every word - adding sticky tabs to certain pages for future reference or rereads. Let’s just say it’s loaded with stickies. Awesome book. LOVE the format. Easy read. Extemely informative. Thanks again.

Penny on January 28th, 2008 at 12:45 pm

^#11

I am waiting to get my hands on a copy. Scott just bought your new book, looking forward to reading that.

Ron@SharingMyLight.com on January 28th, 2008 at 1:47 pm

^#12

Scott,

SanDisk is having a huge rebate on some of their memory cards right now. I thought it might be of interest to some of your readers especially since you use them yourself. I just picked up 3 for myself.

I look forward to the book hitting the shelves.

Jeff on January 28th, 2008 at 2:31 pm

^#13

Ah this is torture … can’t wait for the release of this book … Joe is truly awesome!!!!!!

Glyn Dewis on January 28th, 2008 at 3:58 pm

^#14

It sounds even better after this! You’re turturing us, books always take even longer to arrive here in Europe

Erik Bernskiold on January 28th, 2008 at 4:39 pm

^#15

Hi Scott! Got this some time ago.

“Hello from Amazon.com.

We’re writing about the order you placed on December 17 2007 14:59 PST
(Order# 002-0553062-0534636). Unfortunately, the release date for the item(s) listed below has
changed, and we need to provide you with a new delivery estimate based on the new release date:

Joe McNally (Author) “The Moment It Clicks: Photography secrets
from one of the world’s top shooters” [Paperback]
Estimated arrival date: 02/22/2008 - 04/01/2008

We apologize for the inconvenience caused by this delay.

*****

Well, I can wait! In the meantime I read your Digital Photography 2.
GREAT BOOK! Thank you!

Thomas

Thomas on January 28th, 2008 at 6:11 pm

^#16

Hi Scott.

I pre-ordered this book about 3 weeks ago… I bundled it with your new DP2 book, so I hope they will ship soon. According to Thomas’ mail from Amazon, that wont happen for some time…

Im sure its worth the wait

Jan Winther

Jan Winther on January 28th, 2008 at 7:08 pm

^#17

Straight to my wish list on Amazon.com. I can’t wait until I can put in an order for all these cool books I have on my wish list!

Rachel on January 28th, 2008 at 10:38 pm

^#18

Pre-ordered with Kelby Training - a long time ago - can’t wait to get Joe’s book, especially after viewing all of his training on lighting - I couldn’t pull myself away from the computer until it was all done Great stuff!! I can’t wait to see his future lessons.

Done with your Digital Photography Book Vol. 2- Ok so when is Vol 3 coming?

Ok - I’ll start with Vol1 again and read them over again -

Keep the great stuff coming!

Cynthia

Cynthia Sobkowich on January 29th, 2008 at 6:44 pm

^#19

Ordered “The Moment it Clicks” and Scott’s new “Digital Photography Volume 2″. Joe’s book was shipped today so I anxiously await it’s arrival!! The reviews have been stellar! I was so impressed with Digital Photography Volume 1 that Volume 2 was a must have. (Actually I won my copy of volume 1 at a NAPP session in Vancouver last summer, and I was so impressed that volume 2 was an easy sell)
Anyways, I just wanted to say how much I enjoy your blog Scott…it must be a lot of work but it’s much appreciated from my side and makes for a great start each day. Keep up the good work.

Bob Ianson on February 1st, 2008 at 1:59 am

^#20